This talk is given by one of the leading thinkers on Content Strategy, Karen McGrane. She reminds us that the days of the single channel (read as "device") for delivering content (spanning news to documentation) have passed. Separating content from presentation, and weaving meaning into that content with metadata, is more essential than ever before.
As a content creator, you are faced with a choice. You can either write and design for a single device (e.g., print, desktop web, mobile) and watch your content get chopped up, recycled and watered down to fit other devices (Conde Naste), or you can invest a little extra time up front to write semantic, chunked content that isn't coupled to the presentation and watch your content flourish (NPR).
DocBook and AsciiDoc are both containers for semantic, structured content. Where DocBook falls short is that it's not human readable (not even close). AsciiDoc stands above DocBook because it's actually usable (and mergable and pull-requestable). AsciiDoc stands above other markup languages because it maintains a clean separation of content (not some messy plain-text, HTML hybrid like Markdown).
Storing your content in AsciiDoc is more than just an easier way to write documentation. It maximizes the *value* of your content. The lessons in this video will help us evolve Asciidoctor so we can inject even more value into the content.
I want to thank Sarah White for introducing me to this video and the field of Content Strategy. Heed her wisdom and go watch it!
I want to also add that one of the most brilliant, forward-thinking features of AsciiDoc is the block role (or style). This feature, which is only seen in one other lightweight markup language (reStructuredText), enables you to identify paragraphs or blocks of content for use in different contexts.
For example, to define an abstract:
A chunk of content that can be used where the abstract of the content needs to be displayed.
The abstract is a built-in role (called a style). When a built-in role is not available, a role can be used to pass the same type of information:
And not only can a role be assigned to a single paragraph, block or list, it can also be assigned to a sequence of content thanks to the open block.
Opening paragraph of the lead.
Another lead paragraph.
* topic 1
* topic 2
* topic 3
Conclusion of the lead.
This allows AsciiDoc to fully satisfy the requirements of journalism. It could absolutely be used as *the* storage format for content submissions to any news organization, (true) CMS or even a call for papers.
Given one or more existing commits, apply the change each one
introduces, recording a new commit for each. This requires your
working tree to be clean (no modifications from the HEAD commit).
<commit>...:: Commits to cherry-pick.
In this case, the section title names are doubling as the role (which is fine, AsciiDoc is flexible that way). Suffice to say, the name, summary, description, etc can be extracted out of this structure cleanly. This chunking is precisely what Karen is talking about in her presentation.